3 Methods of How to Sell Information Products Online

Many people want to learn how to sell information products today because of the problems with the economy. An Internet business is one of the easiest ways to escape the rat race and start relying on yourself to make an income, and not a boss. The info product business is one of the easiest and most lucrative online businesses to start, and there are many ways you can get your foot in the door. In this article, I’ll mention 3 methods you can use to quickly start profiting and selling your own information products.

Video Presentations

One of the ways to create a product that has a very high perceived value is to use a video recording program such as Camtasia or Sony Vegas. People are always searching for information on how to solve various problems, so if you can create a step by step video on how to do it, you will be a shoe in to sell copies of your product if it in is in a demand niche. For example, you could create a video product on how to use AutoCAD if you are an engineer, or how to perform a set of yoga poses is you are in that niche. The possibilities are endless. Most people prefer to watch videos than to read or listen, so capitalize on this and profit from it. This is arguably the most powerful current method of how to sell information products.

Profit from Hot Trends in Popular Culture

When “Harry Potter” came out at the movies, people starting selling all sorts of things related to the movie. Similarly, things like the Atkin’s diet craze, and the iPhone called a media frenzy and had quite an impact on consumer culture.

The key here is to think about what current hot trend you can associate with a product of yours. The cool thing is that for this method, you don’t actually have to have a product of you own. You can simply collect a group of testimonials that refer to another person’s product, and pass the document around with your affiliate links attached. Or a better method to add more value would be to create a how to guide or an information guide on one of the hot trends and include your affiliate links for related products and services. If you time this correctly, you can really make a nice chunk of change.

Combine Existing Products into a Package

For this method, you’ll be approaching various product creators and asking them to contribute their product to your product in return for exposure and a percentage of the profits from the entire package. Once you have a large collection of products from different owners, put them together in a bundle and sell them for a premium price.

The benefit of this is that each product owner has an interest in promoting the product because he or she will be receiving a cut of the profits and more exposure from it.

Approach several product owners and ask them to donate their product to your project, in exchange for publicity and a cut of the profits. Once you have a bunch of products from different owners, package them together and sell the bundle for an attractive price.

So you are saving advertising costs because the costs is spread among many others, and this is an excellent way to build your list and establish a reputation in the market quickly. For those who want to learn how to sell information products on the Internet, this is one of the easiest methods because you literally don’t have to change a thing, you merely have to combine the products in a package and you’re done.

Information Products – 5 Ways To Get Hungry Buyers To Pay Good Money

Let us take a look at what information products are. Generally most people use the search engines to find out information, we are more often than not looking for an answer to a question.

Questions range from the easily answered, mundane query to the more complex one which for a good many people takes far longer to research than they would like, so buying that information is the speedy, easy option and the more complicated or obscure the question the more people are willing to pay for that information. The need and the ability to get the answer quickly means that people are willing to pay more than they perhaps would if they were buying a book off line and online information products come in a variety of methods.

Some examples could be:

  • Audio products, sometimes called podcasts where the information is spoken, popular with people who listen to mp3 players or use Smartphones, this way of getting your answer can be listened to while you are on the move. For the seller of this type of information it is quite an easy task to just record their voice into a propriety recorder and offer it as an audio download that will sell very well.
  • Videos, consumers seem to like videos and will pay a premium for them. They can easily be made these days with an ordinary digital camera, where you can record yourself or with screen capture programs which you can use to show a tutorial to answer people’s questions.
  • A membership site could be used to offer people information over time, giving you an ongoing income from the membership fees and perhaps then offer members other income producing products. Special Reports may be downloaded as PDF files, they are quite small often between 10 and 15 pages, offer good value and are typically focused on answering a single problem or teaching a specific method for something as they generally have more specific content than e-books.
  • E-Books are probably the most well known form of information product. Also delivered as a PDF, often produced to look more like a real book and often coming with a graphic cover. E-Books come with fewer pages than offline books typically between 80-100 pages though of course there are those that are a lot less or a lot more. The selling price is usually between $67 and $97 dollars, because studies have shown that these are typically the prices that do best but again prices can be in the hundreds, it does depend on the size of your offering.

The greatest advantage to creating and selling your own information products are that they are virtually free to make, and once made they are distributed instantly as downloadable files with no shipping costs. This is an enormous bonus and means you can get an Internet business up and running in next to no time for very little costs, unlike the off line version that costs many hundreds to produce and a lot of work to distribute. You set the price and all the profits are yours with very little in the way of overheads.

As well as doing this yourself, you can offer the products to affiliates, this will increase your audience by many, many more as they offer them to their lists, you pay your affiliates a commission and any costs they incur are their responsibility. They do the promoting for you. It’s best to offer tempting commissions to encourage a good take up of your product, remember it took you very little to create and once created can be sold many, many times over so commissions of 75% are in order as your audience will be many, many times greater. The income this produces is nearly all profit.

Another idea for information type products could be created as a free, give away. It’s a good way to get some-one to swap their information for your free product as this is an excellent way in which to increase your list and I am sure you know by now that the money is in the list. Creating free information products as giveaways that will attract new subscribers is easy to do and very effective. It should be a part of every marketers’ routine. It is also an ideal way to offer free information if you already have a list. Free is always good and can be an excellent way to tell your list about any new information products you have to offer them, this method you can boost your launch results with no real extra effort.

Lets face it online marketing, like offline marketing is about selling and in to-days online economy, information products are a valuable commodity. Being an affiliate is great for making a nice steady monthly income, creating your own products and getting affiliates to sell them for you is an even better option ensuring your financial future success online.

How To Create Your Next Information Product!

Entrepreneurs spend a great deal of time writing and speaking in order to teach their prospects and clients how to create greater results in their lives and businesses. And it’s a technique that we all should use to grow our business. This could be through presenting talks at events or workshops, doing webcasts or teleseminars, blog posts, articles, newsletters, etc.

However, since there is only one of you, unless you’re a business of partners, you’re income could slow to a trickle or stop if you’re not “always” there stoking the fire!

Therefore you might want to leverage your time and talent by creating an information product to do the “talking” for you! Information products are one way of offering your expert knowledge or information via a product that people pay for. It’s a wonderful way of giving more leads, prospects and clients the ability and opportunity to learn from you.

Information products can include books, audio recordings, video recordings, eBooks, home study programs, e-courses, paid newsletters, etc. Typically it’s a product that is delivered without you having to be there to do it!

There are four key things I want you to “check off the list” when creating your information product.

#1. It should address a specific topic or challenge that you solve. If it’s general, fewer people will be interested in it or it may require a lower price. So for instance, this “4 keys to creating your next information product” topic is an example of something specific for an information product. By contrast creating and audio/video list of the different kinds of information products might bring less interest and sales.

#2. It should be original and yours! That means, unless you’re a joint venture partner or have master resale rights, you cannot take someone else’s material and repackage it as your own. So you want to create your own content, which is very easy since you’ve been writing, speaking to your clients, community, etc. for years. Take the key messages that have created the greatest results and share that information in an audio/video program for those who would benefit most!

#3. The information that you share should be “evergreen”. Meaning, that it doesn’t expire or go out of date! There are key principles, topics, steps, etc. that really don’t change much! Sure there is new technology and tools that make it easier or faster, but the basics, the fundamentals can serve you for years. So if you can make it “evergreen” it can become a perpetual source of revenue for you, for years!

#4. Finally, what you share should be easy to use and a “no brainer” to do. If it’s difficult or complex, few people will be able to accomplish the results you say your product delivers. That can have not only a negative result (refund requests) immediately, but will impact future sales and could harm your reputation.

With these four keys in mind, go through all of the information on your hard drive, files and folders. You likely have a “gem” right under your nose and don’t even know it!

Test it with your current clients, when you’re networking, speaking or send it to a friend and ask – is this something you’d want to learn more about, what result would it give you and would you pay for it…

This strategy will help you whenever you are considering a new information product so that you can leverage all of your expert knowledge and give you that “paid” vacation day you’ve been planning for!

Information Product: How to Create Your First Product

Want to create and sell an information product? It’s a great way to make money online. Others are doing it, and you can do it too.

Here’s how.

1. Decide on Your Area of Expertise

Everyone’s an expert on something. Make the most of your life experience. Someone once said that if you’ve survived your childhood, you have enough material to write about for the rest of your life.

If you imagine that you have NO area of expertise, decide what you want to learn. Learn it, and share the fruits of your knowledge.

Several years ago I made the switch from Windows computers to Macs. At the time, I couldn’t find even one information product for switchers. It was hugely frustrating — and it was an opportunity, too.

Unfortunately I was busy creating other material at that time, but I knew that if I had a need for switcher information, so did others. I could easily have created a guide in a week or two which would still be selling today.

You can develop information products from many of your current enthusiasms. A friend, who’s a keen amateur photographer, is developing a photographer’s guide to enhancing images taken with smartphone cameras.

2. Create a Blog to Build Your Readership Platform

Once you’ve decided on an area of expertise, create a blog to build your readership platform.

Write one or two posts a week, and promote your blog to your online friends. Let your blog’s readers know that you’re creating an info product, and ask them to post comments, with questions, on your blog.

Your readers can help you to create something which they’re eager to buy.

3. Fill a Need: Give Your Buyers What They Want

Visit forums related to your area. What concerns do forum members have? The same questions come up over and over again in any forum related to special interests.

Answer those questions in your product: you’ll be filling a need, and you’ll have buyers.

4. Create Your Product Quickly: Give Updates Free

Here’s the big danger in information product creation: procrastination. You’ll hesitate and dither for any number of reasons. Self-doubt is usually behind it.

The solution is to create your product as quickly as you can. Your product doesn’t need to be perfect before you sell it; you just need to give your buyers value for money.

Since it’s easy to update an info product, you can post updates if you see that your buyers need more information on a topic. Give buyers updates for free, and make it clear on your sales page that you appreciate feedback, both good and not so good.

Get started creating your first information product today. You’ll find that it’s fun, and very exciting too.