Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Information Products Business – Why Selling Short Reports Should Be the Focus of Your Business

One of the biggest hurdles people face when trying to start their information products business is creating their own information products to sell. The prospect of writing a 90 page ebooks can be really intimidating when you are not an expert in a topic. There is a simple way to get over this fear that very few marketers are taking advantage of, which is a shame. That way is creating short reports. In this article I’ll introduce you to some of the benefits of using short reports as a basis for your information marketing business.

1.You can write a short report in a few hours. This means that slaving over a product for weeks at a time won’t be an issue anymore. How long would it take you to write 7-20 pages? If you have a clear niche and outline to start with, you can easily do it in a few hours or less.

2. The low price point means higher conversions. You can sell a 10 page report for $7 pretty easily. The price is so low that you don’t need a fancy sales letter, and you will have higher conversions because there is such a low bar to entry. Many people will buy these products on impulse because it is such a low financial commitment.

3. The supply of topics is endless. You can break down a large topic into many smaller topics to use as the basis for short reports in your information products business. For example, look in a non fiction book and notice the chapters. Each chapter can be a short report. So you can easily make 20 products out of one book! Similarly, look at a sales letters and notice the bullet points. Each one of those can be a short report. Now, think of all of the books and sales letters our there, not to mention various other sources for topics such as magazines. The topic can be very specific since the product is so short, and this results in expanding the number of potential ideas for products far beyond what you’d have for a more substantial product.

4. When other marketers are having success with their product, you can profit from their success by producing a complementary report on a similar topic. If a market has a successful product on link building techniques for example, you can product a short report on actual places where you can get high PR links. Use your imagination and piggyback on the success of others.

5. You can maximize the lifetime value of a customer. If you give your reports a theme, you can position them so that customers feel compelled to buy each report in your series. So you can have a 5 Minute Guide to Traffic, and a 5 Minute Guide to Product Creation, and a 5 Minute Guide to List Building, for example. In order to not feel as if they are missing part of the series, many customers will automatically buy all of the products in the series. This is a sure fire way to get tons of repeat sales for your information products business.

Do You Need Your Own Home Based Information Products Marketing Business?

Do you really need your own Home Based Information Products Marketing Business?

Hey, if you are among the super rich like Bill Gates or Warren Buffet, or if you are a celebrity like Charlie Sheen or Ashton Kutcher, you probably don’t need your own home based business in order to survive.

Yes, even though poor Charlie was fired from Two and a Half Men, he was very well paid for a long time at about 2 million dollars per episode and probably has a few bucks tucked away for a rainy day. And how about Charlie Sheen’s replacement, Ashton Kutcher? At a reported salary of 700,000 dollars per episode plus incentives, I don’t think he needs a home based business in order to stay afloat.

So, if you are a celebrity or among the super rich, you probably don’t need to start your own home based information marketing business.

But, how about the rest of us?

I believe we should all be starting and building our own home based information products marketing business. Even if we have a good job right now. Even if you start it just as a sideline to earn extra money.

In this terrible economy, and even before the economy tanked, millions of people found out that a good job can disappear in a minute like a puff of smoke. I found that out myself three times in my career.

Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need to?

Maybe the job you have now isn’t so good, or you really don’t like it and you would love to have the freedom to just say goodbye and go do your own thing.

Or, you might be retired, or soon-to-be-retired, and you are wondering how you are going to supplement your meager Social Security Checks.

A good home based information products marketing business can help you do all of that. That’s why I believe you do need your own home based information marketing business.

Millions of people dream about starting their own home based business. Are you one of those millions? It’s great if you are, but please don’t be like many of the dreamers who either chase after every new “opportunity” and never really succeed, or dream and dream, but never start. Or, they do start some kind of home business and then give up too soon. Success doesn’t come as fast as they expected so they lose hope, or don’t know what to do next.

If you dream of having your own home business, you can finally start a legitimate home business that has the best chance of being successful.

Why wait any longer?

Imagine being able to focus on one good home based business, information products marketing, so you can stop wasting your time and money trying out every new “opportunity” that sounds good. Imagine starting your own info-products marketing home based business and becoming successful in it.

You may be asking “Can I Be Successful With My Own Home Based Information Products Marketing Business?”

I believe you can! But, you have to do it. I can’t do it for you. All I can do is help you along the way with articles like this, and to ask you take a look at the many information products marketing related websites and blogs on the internet. Just do a Google search, for example, using the search term “information products marketing home based business”. Review the information provided by the websites that result from your search and then get started.

Just listen to a few examples of people very much like you who started with little or nothing and earned a good part-time income, or even mega-bucks marketing information:

I’m a prime example as someone who moonlighted and made some nice part-time extra income with information marketing. I was working for a division of a medium-sized company as their Marketing Manager. I decided I had to do something on the side so I could eventually get out of the corporate rat race.

One of the things I enjoyed doing in my spare time was painting with oil paints or acrylic paint. Over the years, I had found several good ways to save money on art and craft supplies and decided to help other artists and craftspeople do the same. So I wrote and self-published a little 32 page booklet titled “How To Save Up To 60 Percent On Art And Craft Supplies”. It cost me 50 cents to print and I sold it for 5 dollars. During a few years I sold almost 8,000 copies and earned 39,213 dollars in revenue. I’m no Charlie Sheen or Ashton Kutcher, so I really enjoyed the extra money.

A classic example of someone who earned a fortune in information marketing (a lot more than I made) is Joe Karbo. Joe was one of the people who inspired me to start my own information marketing side business.

Joe was facing bankruptcy when he lost his high paying job. He talked to several attorneys to see how he could avoid a bankruptcy. In the process he learned how to negotiate with his creditors and decided to write a book, “The Power of Money Management”, which he sold using direct response ads in local newspapers and magazines in the Southern California area. The book was a success overnight and Joe avoided bankruptcy.

Later, during the mid 70’s, he wrote another book in only six weeks that has become an American Classic…”The Lazy Man’s Way to Riches”. He sold almost three million copies at 10 dollars each. I bought a copy and I loved it.

Ted Nicholas, another information marketing millionaire, tells the story of Matt Furry. Matt is someone who followed Ted’s example. Matt began his Internet business in 1995. He was 50,000 dollars in debt. He had to scrape together 317 dollars to buy one of Ted’s home-study courses. Ted used the headline “You a Millionaire Writer?” in his ad for the course, which intrigued Matt enough to buy it.

Ted says that so far, Matt has sold an amazing 30 million dollars worth of information products on the Internet. Ted describes Matt’s company as lean and mean with no employees and no debt. Wow! That inspires me. How about you?

Dan Kennedy, a small business marketing expert, tells the story of someone he knows who runs a 750 thousand dollars a year information business literally off of a kitchen table, just selling information to pot-bellied pig owners. How’s that for a niche that sure doesn’t sound like it could support that level of business?

Tim Kerber, a membership site expert, uses one of his “student’s” experience as a case study of what can be done with information marketing membership sites. His student is Carrie Wilkerson. Carrie is a mom who started her business with no online experience and a 3-week-old baby on her arm. Carrie is now considered an expert in her own right, is a popular public speaker, has 10,000 people on her list of prospects and customers, and was reported to be on track to make six figures in her first year. And she did all this in less than a year.

I could go on forever with information marketing success story after success story. I love being inspired by others who have done it. But, this is enough for you to get the idea. Even though I know, and you know, these results aren’t typical, you can see that with some degree of skills and abilities, a good work ethic, focus, persistence, and action, success is possible.

You can do it!

Selling information has been described by information marketer Terry Dean as the most exciting and rewarding business any entrepreneur can, or ever will be, involved with.

Millions of dollars worth of information products are being sold every single day throughout the world. Most of the major success stories online involve selling information in one form or another.

OK. How about you?

If you are not Bill Gates, Warren Buffet, Charlie Sheen or Ashton Kutcher, Isn’t it time you started on your own success journey as an “Infopreneur?”

Types of Information Products For Your Home Based Information Marketing Business

I strongly believe an information marketing business is the Perfect Home Based Business. There are many reasons for that. But, for now, let’s just assume you agree with that.

Then you might ask, along with lots of other folks who want to start their own home based information marketing business, “What types of information products are there for me to market?”

There are dozens of product types for you to market. Information products can take many forms including all of these:

Reports
A series of Reports
Articles
Article collections
Newsletters
E-zines
E-books
A series of E-books
Books
Magazines
Compilations of quotes
“Best Of” Information (like Top 100 Lists)
Audio products
Video products
Courses
E-courses
Seminars
Workshops
Bootcamps
Webinars
Teleseminars
A Portal or Directory web site
Coaching and consulting
Membership sites
Software
Reviews
Podcasts
Blogs
Video Blogs
Radio or internet radio programs
TV or internet TV programs
Checklists
Forms
Workbooks
How-to’s of any variety
Directories
Resource Lists (101 tools and resources, etc.)
Statistics
Glossaries
Address and/or phone number lists
Web links (bookmark lists)
Conversion tables
Keyboard shortcuts
Formulas
Calculations
Templates
Questions & Answers
Recipes

Who would have ever guessed that information products could come in so many different types for you to market?

Yes, it’s true. People all over the world are paying good money for products like these, as long as the information contained in them has a high value to them. That is, it is information they are looking for that solves a problem they have or satisfies one of their wants or needs.

You could be creating several of the listed information product types that focus on any number of topics like:

•Hobbies
•Sports
•Natural weight loss
•Stress reduction
•Fat loss
•Natural eating – raw food
•Dating or relationships
•Marriage
•Conflict or anger resolution
•Investing
•Retirement
•Debt reduction
•Starting a business
•Making money
•Marketing and promotion
•Getting a job

And more. This is not an all-inclusive list of product types or topics. Just some thoughts to get you started, and to make sure the question of what type of information product to create and market is no longer a roadblock for you.

Use the list as a base to start your efforts of creating information products. And, keep in mind that once you create any type of product, it can be “repurposed” into another type of info product. That way, you create something once and get benefits from that creation in many ways, multiplying your profits from your initial efforts. For example, if you write a series of articles you can combine all of the articles into a special report. You can turn the article content into a presentation that you read and create a video from that to put it on YouTube.

You can create a podcast from the audio you recorded in your video and distribute it through iTunes and other podcast distribution sites. You can turn your series of articles into a e-course you can use as a giveaway to get people on your email list. You can post all of your articles on a blog. You can use the series of articles as a basis for a webinar or teleseminar. And on and on. You get the picture. The goal is to leverage each of your information product creation efforts as much as you can to minimize your work and maximize your profits.

Choose one or more types of information products and get started now creating your own home based information products marketing business.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.